On the search front, Google is reportedly paying Apple between $8 billion and $12 billion a year to be the default search engine on Apple’s Safari web browser on iOS. If Google Maps has been offering similar features, Apple’s Business Connect integrates with other Apple features such as Apple Pay and Business Chat, which isn’t something Google can replicate. Apple also promises not to track which stores, clinics, or neighborhoods users visit.Įarlier this month, Apple also introduced Business Connect, a new feature that lets companies control how Apple Maps users see their business in the app and display limited-time offers and announcements to them.
In recent years, though, Apple Maps has become pretty solid and it lets iPhone users use augmented reality and indoor maps to find their way around. If Apple replaced Google Maps with its own Apple Maps app on iOS over 10 years ago, the Financial Times is reporting that Apple is looking into other ways to displace Google services on its devices.Īpple Maps launched in a pretty disastrous state back in 2012, forcing Apple CEO Tim Cook to issue an apology. Apple is reportedly gearing up to enhance its maps, search, and ad services to better compete with Google.
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